Laura Zappi
MBA
Director of Recreational Therapy
Zappi.Laura@wholeprofessional.com
Laura is our Director of Recreational Therapy. Clinical research shows that participation in physical activity leads to elevated moods, confidence, and holistic wellness, and Laura works with organizations to customize specific programs geared to their employees, including nature retreats, group hikes, backpacking, biking, paddle boarding, and sailing. In addition, she organizes service projects focusing on wilderness restoration that provide physical activity, team-building, and a strong sense of accomplishment and personal satisfaction.
Laura brings 14 years of experience with Whole Foods Market, where she led the company’s Southwest regional marketing team and oversaw 43 stores in Texas, Louisiana, Oklahoma and Arkansas. She developed and drove strategic marketing plans and media relations for 22 store openings over a five-year period and built social media channels and digital marketing campaigns for the retailer.While at Whole Foods, Laura coordinated and participated in many corporate service projects, including reforestation projects in both Costa Rica and New Orleans. She also supported and promoted “Total Health Immersions” at Whole Foods which featured daily outdoor programs as well as corporate “Green Trek” physical fitness incentive programs.
Prior to Whole Foods Market, Laura spent eight years with the U.S. Olympic Committee leading their Broadcast Marketing Team. Previous roles included supporting Flowers Foods with video production needs at a communications agency in Florida as well as serving as a guest communications specialist for Walt Disney World. Laura holds a B.S. in Journalism and Communications from the University of Florida, as well as an MBA from Regis University in Colorado.
Laura is an experienced skier, hiker, paddle board enthusiast, and ice hockey player. She has long practiced and espoused the benefits of a mindfulness, yoga, and nature therapy.